OUR INSIGHTS
ADVERTISING
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Identify what you want to sell or how you want to grow
— Sales Targets
— Clear Sales Pitch
— Discounts and Incentives
— Kickbacks or incentives for referrals
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Decide how much you want to spend
— There are a ton of free options that only cost time
— Paid Ads on google and social media accounts?
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Make sure it is possible
— Can the market sustain this?
— Competitors? Holiday discounts? Friend & Family promotions? etc.
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Update your website regularly to stay current
— Make it easy for people to take advantage of your promotions
— Provide information on new services and/or product offerings
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Get reviews and testimonials
— Encourage your customers, friends, families to give you 5 star reviews
— Google, Facebook, Yelp, etc (our Sales Force service can help with this!!)
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Stay current on your business’ social media pages
— Posts weekly or bi-weekly to stay connected with your followers and potential new customers
— Promote events, promotional discounts, referrals, etc.
— Get your products and services on social media marketplace pages. Keep them up to date weekly
— LSI has many free advertising options: partner page, partner posts to social media, Featured Business, etc.
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Start up paid advertising
— Paid ads on social media, craigslist, google
— Traditional mediums: newspaper, radio, tv
— LSI’s Sales Force: LSI will train our sales force team to sell for you!
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Know when you hit your goal
— Take a break and re-evaluate your goals and plans. Get ready to start again!
PROPER ACCOUNTING
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Know what is necessary for good accounting
— Transaction separation (don’t use your personal accounts, only the business account)
— Categorize every transaction
— Reconcile all transactions for every account, including cash on hand
— Use Cloud based servers so you can access your information anywhere and don’t have to worry about losing it
— Invoice creation and ability to take payments electronically
— Automatic report generation including income statements and balance sheets
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Select the accounting software that best suites your business needs
— Spreadsheets (excel, google sheets, etc)
— WAVE accounting (free)
— QuickBooks, FreshBooks, etc (Paid)
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Categorize and Reconcile your accounts
— Monthly (weekly if you have 100 transactions/week or more)
— Don’t allow anything extra or not accounted for
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Send invoices for completed work
— Allow for traditional methods of payments
— Set up for electronic payments
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Pay your bills on time
— Set up online payment or AutoPay to avoid unnecessary charges
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Track incomes and expenses based on jobs or billable activities
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Know if you are making money